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About Us

What Matters CIC – Teaching the lessons that will last a lifetime.

What Matters CIC launched in early 2020 to help up-skill young adults in areas which aren’t taught in mainstream education.

We work with young adults, providing practical and transferable skills in Employability, Confidence Building & Networking to equip young people for adult life.

Through unique workshops & events alongside our dynamic video classes we help young adults to improve their employaility, confidence and networking skills to help them reach their full potential.


We believe anything is attainable through active ambition and support, which is why we create opportunities and spaces to allow young adults from underrepresented groups to thrive. We support a range of young people by helping them understand the principles required to reach their goals, with our coaching services, workshops, work experience, opportunities and access to our incredible network of professionals - it doesn’t matter what your goal is, you can achieve! We provide you with the principles, skills and the confidence to move from potential and into your purpose.



Become your best self in the workplace



Become a better relationship builder

Become bold and vocal


Joanna Briggs
Founder, What Matters CIC

''My family and I weren’t well off, but I grew up with a wealth of knowledge, support and confidence in my abilities which elevated my prospects and allowed me to achieve later in life.

Many like myself have been told, 'if you work hard in your early years you will reap the rewards later.' When young adults consume these messages, it’s assumed that labour automatically means success which breeds an unrealistic expectation of obtaining the life you want. What’s missed in these messages is the nuances of corporate progression and the mindset and skills needed to be successful. I don’t want young adults – particularly from disadvantaged groups - to feel deflated when they face setbacks because they weren’t prepared for what the working world and adult life encompasses.

Not everyone has had the same provision I had so What Matters CIC has been created to be the provision for you.''


Teacher Helping Student

''Bridging the gap between access and opportunity''

We look to work in partnership with young adults to equip them with the knowledge that isn’t taught in mainstream education but is necessary to increase their chances of having a successful adult life.  

Through programmes, and social media presence we aim to create a shift in the way young people perceive their stance in society and expose young adults to what is attainable to them through access and support.

''You can't win a game of chess if you only know the rules for checkers"

We don't believe it's fair that only a select few in society get given the road map to their chosen paths. Working hard is not the only mandate to being successful.


We want to shine a light on all the hidden detail that isn't often spoken about but has a big impact on so much. If you're not given the whole picture, how are you expected to make informed decisions earlier to help you on life's way? Sadly, your ignorance favours those in power, so consider us your guide through the roads to success.



We are working to launch our first programme which will pair disadvantaged young adults with work experience opportunities within corporate industries. Through our programme young adults will gain first-hand experience in working environments in companies that wouldn’t be accessible to them due to their socio-economic background, lack of access or lack of belief that they would get employed or accepted on schemes. We are dedicated to not only exposing our young people to opportunities but creating them. If you are someone who wants to get involved in our mission or other parts of our enterprise then please get in touch.



Founder & CEO

Joanna Briggs

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UX Designer

Busayo Agbetuyi

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Social Media Manager

Tuesdae Pask

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Employability Consultant 

Deji Agunsoye

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